Instagram Stories

In 2019 these were the most successful performance campaigns ever at IG. It’s an example of storytelling at scale (we created over 1,692 unique assets in about 5 months). All of this led to an 80% conversation rate and inspired teens to create over 1 million new Stories.

I defined the voice, concepted and wrote scripts, managed creative teams, and directed video on set.

Ask me about the puppets.