Instagram x Content Creators

We partnered with Gen Z content creators to help us make these Stories look and feel even more "everyday," inspiring and attainable. We put our scripts in their hands and the results were awesome.

With a small team, we developed and implemented a remote shoot plan where we were able to brief, help direct and create content without a set—from anywhere (thank you cell phones)!

It was so successful that we used this process on several other shoots and it became a safe and effective way to work during the pandemic.