Altra

During the pandemic, there has been a rise in outdoor running. We wanted to inspire every female runner to get out there in order to find balance and focus in their daily life. Partnering with six brand ambassadors, we concepted and remotely directed scripts that felt a part of a larger initiative, but also focused on each runner’s individual message—the moment when they found their personal stride. It was a pleasure and honor to work with such inspiring Olympians and World Champions.